Services

Media Relations

Boiled down to its essential elements, media relations is quite simple: It’s about understanding the needs of the media and accommodating those needs efficiently. With account executives that have also been on the receiving end of a media release, SFPR offers hands-on experience and firsthand knowledge of how to best serve the media while improving clients’ public visibility. Building a good relationship with the media is no different from building any other relationship. It takes time, dedication and most of all, respect. At SFPR, we are proud to call many members of the media our friends.

Community Relations

Often, the best PR is through word of mouth, and nothing spreads the word faster than community involvement. Managing public relations in the not-for-profit sector taught Sharla Feldscher how both non-profits and for-profits can benefit from partnership. The right collaboration can expand a client’s constituency base and enhance visibility for both the client and the non-profit partner. Through valuable outreach campaigns and charitable community relations programs, SFPR provides clients with opportunities for supporting public causes. The result is a win-win campaign for everyone involved.

Public Relations Strategy

In a competitive business environment, creating and maintaining a strong, visible image through public relations is essential for any company. At SFPR, public relations is pro-active, not just reactive. SFPR develops strategic public relations plans and creative campaigns for individuals, corporations and non-profit organizations. SFPR works to understand the client’s mission and develop its key messages in a public relations program that includes, but is not limited to, publicity, media relations, community relations and special events.

Special Events

One of the most creative aspects of public relations is finding new ways to deliver a client’s message. Special events, with the proper angle or approach, can attract desirable media attention. SFPR plans special events with fresh, innovative strategies that bring the client’s image or message to life. Often our events are collaborative, teaming clients with non-profit organizations that can also benefit from the publicity. In the hands of SFPR’s dedicated team, a special event is both innovative and memorable.

Talent Management

Sharla Feldscher offers talent management services for an individual performer or a group guiding professional careers. Responsibilities range from overseeing day-to-day business affairs of an artist to advising and counseling on professional matters, long-term plans and personal decisions which may affect their career. Image development is always considered and new opportunities are sought for expanding awareness, constituencies and collaborative partners. This includes networking to build a fan base and potential partners, broadcast opportunities, charitable affiliations and much more. Public relations services are available making this talent arrangement unique and beneficial in many ways.